Williams Group is a privately-owned property development, investment and asset management company

WHAT WE DO

We apply an innovative and transformational approach to strategic planning solutions.

Experienced in complex land assembly, we take potential development sites through the planning process to realise latent value – as our track record of impressive returns for investors illustrates.

With key partners, and a highly experienced and committed leadership team, we are well positioned to expand our portfolio of assets under management.



  • Fringe Development that complements town centres
  • Work closely with local communities
  • Property Development
  • Land Assembly
  • Asset Management
  • Realise latent value
  • Collaborate with Local Authority and stakeholders

OUR APPROACH

Our success is rooted in our commitment to aligning our asset management and development strategies with an area’s wider growth.

We believe that development thrives when the town itself is prosperous, when there are multiple reasons to visit, live and invest and when it is accessible and connected. So we aim to create places that are multi-functional, socially inclusive, environmentally responsible, connected, sustainable and well-designed.

Collaboration and commitment
We listen to, and collaborate with local authorities, statutory consultees and stakeholders to ensure we create environments that benefit individuals and businesses alike – driving prosperity and realising asset value.

Applying established best practices, we align objectives to become a committed local partner with a long-term view. This naturally extends our activities beyond retail to leisure, homes, light industry and offices: the very definition of mixed use.

OUR PLACES

Currently, Williams Group has a number of interests across the UK. Below is an example of an existing project.

Braintree Retail and Leisure Park

In 2003, we acquired Braintree Retail and Leisure Park – an underperforming 200,000 sq ft site. Since then, we have overseen its evolution into one of the South-east’s most popular out-of-town retail and leisure destinations. We have attracted and retained leading retailers including Next Plc, M&S, Nando’s and Las Iguanas, optimised the tenant mix, increased footfall and built capital value, while supporting over 400 jobs.

We enjoy 2.6 million visits a year – which give tenants scope to generate market leading returns. That in turn is reflected in higher rental levels per square foot, resulting in higher income for the town and local community. Our future plans for Braintree aim to deliver further value to both.

We are working with the local authority and partners to agree an expansion of the site through a commercial development which supports the local plan and provides valuable community assets. In particular, we are focused on improving local infrastructure and connectivity to the town centre, so that the out-of-town retail complements rather than competes with local businesses.

OUR TEAM

Williams Group is a small, highly committed team combining commercial expertise and visionary thinking with extensive hands-on experience in development and asset management. We’re passionate, persuasive and proud of what we do.

  • Peter Williams

    Peter Williams

    Managing Director

    Peter Williams

    Managing Director

    Peter worked with Royal Sun Alliance for 12 years following the completion of a graduate management course in 1978. In 1985 Peter left his employment to set up a boutique corporate finance business specialising in corporate restructuring and fractured lending. In 1999, Peter diversified his business interests through the acquisition of a leisure business that he restructured, grew and then sold. In 2003, Peter acquired the first phase of Braintree Retail Park at Freeport, near Stansted airport, and his business interests have been subsequently focused on commercial property development and asset management. Peter has overseen a highly successful asset management strategy in Braintree transforming the tenant profile of the Retail Park. In addition, Peter has continued to expand the Group’s property interests with the acquisition of a number of other new sites across the United Kingdom.

  • Edward Saunders

    Edward Saunders

    Head of Asset Management

    Edward Saunders

    Head of Asset Management

    Edward is a Chartered Surveyor with over 30 years of Real Estate experience. He has advised on some of the most innovative property transactions in both public and private sectors. Projects have included development funding, leasehold liability portfolios, and high-value sale & leasebacks. In his previous roles he was a Partner in Cushman & Wakefield’s Capital Markets Team, Head of Occupier Strategy at KPMG and Head of Strategic Land for St Albans School.

  • Hannah Steen

    Hannah Steen

    Head of Communications and HR

    Hannah Steen

    Head of Communications and HR

    Hannah joined Williams Group in 2001 as Group Human Resources Manager for the leisure business instilling a successful values driven culture to a 400 strong team across multiple sites. Previous to this role she progressed throughout the hospitality and leisure industry in a number of nationwide senior management roles, bringing to the team a wealth of experience in facilitation and team engagement initiatives. A Fellow of the CIPD, Hannah now works as a key member of the management team on a variety of strategic projects and is responsible for managing and executing the Human Resources strategy for the group in its entirety.

  • Carl Minter

    Carl Minter

    Asset Manager

    Carl Minter

    Asset Manager

    Carl is a qualified Chartered Surveyor, employed by Williams Group as Asset Manager in a freelance capacity. Carl has 18 years post qualification experience with a background on both consultant and client sides acting for funds, institutions and private landlords on the management of commercial property assets. Prior to joining Williams Group Carl’s previous roles have included positions of direct responsibility for the management of commercial property portfolios with a focus on maximising income and value from retail assets in both high street locations and on retail parks.

  • Steve Crossley

    Steve Crossley

    Head of Finance

    Steve Crossley

    Head of Finance

    Steve is a FCCA qualified senior finance leader and brings to Williams Group experience gained within major brand organisations and the SME environment. He has taken businesses through start-up, strategic growth by acquisition and eventual sale, significant change management, and the alignment of financial strategies into organisational goals. He has applied the discipline of concentrating on the key financial fundamentals of the business throughout his career within retail, import and distribution, facilities management, manufacturing and construction. His ethos is to utilise his financial management experience in partnership with his fellow team members.

OUR PARTNERS AND CONSULTANTS

Williams Group is privileged to work with a range of partners, each renowned in their fields, to enable us to deliver a more integrated service to tenants, investors and landowners. Our partners are critical to helping us achieve our vision.

  • Built Environment Communications Group
  • Brickfield Land & Developments Ltd.
  • connect CONSULTANTS
  • CORSTORPHINE + WRIGHT ARCHITECTS
  • DENTONS
  • First National Services
  • emery planning
  • GOODMAN JONES
  • Knight Frank
  • MONTAGU EVANS
  • pba peterbrett
  • HENRY RILEY
  • Rogers Stirk Harbour Partners
  • small back room
  • THRINGS SOLICITORS
  • Winckworth Sherwood
  • Workman